I think that a logo plays not only a visual role, but also a psychological one. When people see a logo, they immediately begin to associate it with a particular brand and its values. It’s a first impression that will stay with them for a long time. Importantly, a logo helps create brand recognition. For example, if the logo looks professional, it gives credibility to the company. Also, it is very important to choose the right name during the branding stage because it should support the ideas and concept of your logo choosing a business name is the first step to creating a brand identity and the logo should support this choice. The logo should be unique enough to be easily remembered. It should also be simple and functional so that it can be easily used across multiple platforms and formats